Nearly half of every month now comes from a channel the brand owns, with no extra ad spend behind it.
Brand 1's revenue tracked ad performance almost exactly. Good ad month, good revenue month. Bad ad month, nothing to fall back on.
Email existed but barely functioned. Automation was shallow, sends were irregular, and most moments in the buying cycle had no follow-up at all. The channel contributed a small slice of monthly revenue and nobody expected more from it.
The brand wanted one thing: revenue that did not depend on an auction.
The audit showed exactly how little of the brand's revenue came through email, and which buyer moments had no follow-up attached to them.
Welcome, abandoned cart, post-purchase, and win-back, built end to end. Offers were shaped by what customers actually bought rather than guesswork.
A consistent weekly rhythm of brand-matched campaigns: product, education, and seasonal angles the list responds to.
Monthly testing pushed attributed revenue up 92% and lifted email's share of total revenue to 42.27%.
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