We built the flows before peak season arrived. December landed at $366K and the channel held its level afterwards.
Brand 2 was heading into its biggest season of the year with no retention setup worth the name. Traffic was climbing and email revenue was barely registering.
There were no flows to catch the incoming wave of first-time buyers, and no campaign calendar to sell to them a second time. Every new customer arriving through peak season was, by default, a single transaction.
Building this after the season would have meant missing the only window where the volume actually existed.
The audit showed a wide gap between traffic volume and email revenue. We built the peak-season plan ahead of the spike rather than reacting to it.
The full flow architecture went live ahead of the seasonal peak, so every new customer landed inside an automated journey from their first order.
The peak window ran on a pre-scheduled, high-frequency calendar, then throttled back to a sustainable rhythm once the season closed.
Post-peak, flows kept converting at 71% to 78% of email revenue. Testing and segmentation turned two record months into a steady baseline.
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